These professionals understand the whys and power of information collaboration and content development at the strategic root level better than many professionals less fixated on content over their careers.

It is also a tremendous opportunity for corporations to move previously perceived “high sunk costs” (in information and content development) into becoming extremely critical value assets of the Enterprise. Enormous time and cost gets put into content development, often to be stored away in hidden fileshares – purpose built and then out of sight.

Often corps and professionals reinvent wheels or parts of wheels in new projects, where they could have re-used much information and/or saved much research time. This is especially prevalent in large corporations. With always visible content collaboration/creation, content is easily retrievable, reused, and not made redundant shortly after being paid for. And, posted external to the firewall, it is now a SEO marketing asset, and possible lure for customers through content knowledge sharing.

Never before has content been able to see the limelight so well in true cost/value ways like now, with latest systems. The opportunities have serious cash value.