Comments on: E2.0 and the Long Neck. http://www.gilyehuda.com/2009/04/06/e20-and-the-long-neck/ Your path to success Mon, 12 Jul 2010 20:53:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Post #e2conf thoughts – installment 1. http://www.gilyehuda.com/2009/04/06/e20-and-the-long-neck/comment-page-1/#comment-945 Post #e2conf thoughts – installment 1. Sat, 27 Jun 2009 00:05:01 +0000 http://www.gilyehuda.com/?p=269#comment-945 [...] was right on the money when I wrote about the long neck syndrome.  We continue to gel as an industry and understand each other.  That’s good, sort [...] [...] was right on the money when I wrote about the long neck syndrome.  We continue to gel as an industry and understand each other.  That’s good, sort [...]

]]> By: Chris Johnson http://www.gilyehuda.com/2009/04/06/e20-and-the-long-neck/comment-page-1/#comment-409 Chris Johnson Fri, 24 Apr 2009 16:56:12 +0000 http://www.gilyehuda.com/?p=269#comment-409 Gil, Very nice analysis and directly relates to my world - I spent afternoon yesterday at PRSA West ( http://www.ocprsa.org/events-wdc) in Newport Beach, California speaking to an audience all about web 2.0 for PR -- the fact that electronic or social media (blogs, twitter, youtube, forums...) are a major pain point for corporate brands. The audience "got" the fact that their brand no longer "lives" within the corporation. They also "got" the fact that their brand lies in the hands of the millions of bloggers and twitter-folk - I referenced them as citizen soldiers who now have the power to embrace a companies brand or do significant damage to a companies brand reputation. You're bang in terms of getting the "head" to understand that the world is changing far quicker than they realize - we do have some great early adopters, but the challenge still remains to get the long tail up to speed in understanding the power of collaborative smart software -- software that is flexible, nimble and has the ability to give significant competitive advantage to todays organizations. Here is my post from yesterday: http://blog.dna13.com/enterprise-20-addressing-technology-and-business-goals/151/ Thanks Chris Johnson Founder and CMO dna13 Inc. http://blog.dna13.com/ Gil,

Very nice analysis and directly relates to my world – I spent afternoon yesterday at PRSA West ( http://www.ocprsa.org/events-wdc) in Newport Beach, California speaking to an audience all about web 2.0 for PR — the fact that electronic or social media (blogs, twitter, youtube, forums…) are a major pain point for corporate brands. The audience “got” the fact that their brand no longer “lives” within the corporation. They also “got” the fact that their brand lies in the hands of the millions of bloggers and twitter-folk – I referenced them as citizen soldiers who now have the power to embrace a companies brand or do significant damage to a companies brand reputation.

You’re bang in terms of getting the “head” to understand that the world is changing far quicker than they realize – we do have some great early adopters, but the challenge still remains to get the long tail up to speed in understanding the power of collaborative smart software — software that is flexible, nimble and has the ability to give significant competitive advantage to todays organizations. Here is my post from yesterday: http://blog.dna13.com/enterprise-20-addressing-technology-and-business-goals/151/

Thanks

Chris Johnson
Founder and CMO
dna13 Inc.
http://blog.dna13.com/

]]> By: Enterprise 2.0 - Addressing Technology and Business Goals http://www.gilyehuda.com/2009/04/06/e20-and-the-long-neck/comment-page-1/#comment-407 Enterprise 2.0 - Addressing Technology and Business Goals Thu, 23 Apr 2009 20:01:39 +0000 http://www.gilyehuda.com/?p=269#comment-407 [...] covers similar points in his Enterprise 2.0 blog – particularly in his discussion of the “long neck” syndrome many find in web enterprise [...] [...] covers similar points in his Enterprise 2.0 blog – particularly in his discussion of the “long neck” syndrome many find in web enterprise [...]

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