15 ways to spark a fight in the E2.0 community.

by Gil Yehuda on July 9, 2009

in Enterprise 2.0


The Enterprise 2.0 community is quite friendlyvery socialloves to party and enjoys talking and getting together.  That was very clear to me at the Enterprise 2.0 conference.  It makes perfect sense — these are people who believe in the value of a purposeful conversation.  They (we) are indeed wonderful to be around.  And a pretty clever bunch too.

But do you want to get them (us) to fight like school children at a playground? Just toss out one of the following questions.  And then sit back and watch.

  1. Is Enterprise 2.0 revolutionary or evolutionary?
  2. What the ROI of a telephone?
  3. Is SharePoint an Enterprise 2.0 tool or not?
  4. RSS is dead.  Discuss or refute.
  5. Did Enterprise 2.0 kill Knowledge Management or is it Knowledge Management with a new name?
  6. Is Twitter an Enterprise 2.0 tool?
  7. Why do Enterprise 2.0 people talk about tools all the time and then say “it’s not about the tools, it about the culture.”  So which is it?
  8. Are Enterprise 2.0 experts also Social Media experts?  And what exactly does “expert” mean?
  9. Why do we always talk about “Adoption” and  ”Evangelism“?  Are we missionaries looking for orphans?
  10. Is microblogging a platform or a feature?
  11. Did Twitter kill blogs?  Why do some many people blog about Twitter and tweet their blogs?
  12. Which is a better regarding Twitter followers – quality or quantity?  Are you just saying that ‘cuz you don’t have a lot of followers or do you really mean that?  And why so many blogs on how to get more followers?
  13. Hey, why do Enterprise 2.0 people talk about Twitter so much?  I thought that’s “web 2.0″?
  14. So who’s the customer of Enterprise 2.0?
  15. If Enterprise 2.0′s predicted market size (by 2013) is $4.6 Billion, how come so many E 2.0 folks are out of a job?

On a weekly basis I see at least one of these flare up on the blogosphere and wonder, who does it help and how?  I think these blog/comment/tweet wars are a distraction.  Better to focus on delivering real value to a paying customer.  That said, I’ll admit that I’m part of this too.  But I feel better about myself if I’m poking fun at it.

OK, that was fun.  Any more interesting debates to add?  Comment below — no fighting please.

{ 10 trackbacks }

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{ 15 comments… read them below or add one }

1 kpearlson July 14, 2009 at 4:11 pm

Great list, Gil! another great debate: Who owns enterprise 2.0? IT? The Business?

Reply

2 Ralph Poole July 14, 2009 at 8:14 am

I still believe that Enterprise 2.0 is Knowledge Management with a different tool set! So there!

Reply

3 Luis Benitezl July 10, 2009 at 9:14 pm

Great post, Gil. Really made me laugh!

Others to consider,

(from my twin brother @elsua): is email dead?
Is workflow a necessity or an obstacle in enterprise2.0 software?
What’s the best way to measure a community’s success?

Reply

4 Gil Yehuda July 18, 2009 at 11:04 pm

Luis
excellent — these also cause quite a stir. And they happen to be important questions too. Thanks.

Reply

5 Barry Camson July 10, 2009 at 5:57 pm

Gosh Gil, I was looking forward to answering all of your questions.
Looking backward, it’s all the same; Your dime; Not; Send me the link; Died of asphyxiation; Yup, Both – using mirriors; I dunno; Orphan technology; Got me; Confusion; Quantity; Boredom; No one; 5.99999 to go.

I’ll be at the end of the schoolyard at 3:00 PM sharp.

Reply

6 Gil Yehuda July 18, 2009 at 11:02 pm

Barry
in a future post I’ll address these 15 questions more seriously. BTW, I have no idea what you meant after the first line of this comment.

Reply

7 Sarah Elkins August 25, 2009 at 5:59 pm

I think the second sentence of Barry Camson’s comment was 15 answers to your 15 questions,
“Looking backward, it’s all the same;
Your dime;
Not;
Send me the link;
Died of asphyxiation;
Yup, Both – using mirriors;
I dunno;
Orphan technology;
Got me;
Confusion;
Quantity;
Boredom;
No one;
5.99999 to go.”

except maybe the count’s off by one?

Reply

8 Andrea Baker July 10, 2009 at 4:19 pm

using the http://bit.ly/hqoax url I sent out when I retweeted, If you remove the q in the url it becomes hoax.

Which makes its even more funny, or meta funny.

Reply

9 Sameer Patel July 10, 2009 at 11:38 am

Good one, Gil

Reply

10 Dean Thrasher July 10, 2009 at 9:25 am

Ouch! Guilty as charged, I’m afraid.

But can we help it if these ideas are more interesting and engaging than doing actual work for real money? :)

Reply

11 Rachel Happe July 10, 2009 at 6:34 am

Love this – and I love a good fight (er…discussion)!

My favorite – is social media and community the same thing? and are we on to Web 3.0 (god forbid E3.0)?

So fun…

Reply

12 Gil Yehuda July 18, 2009 at 11:03 pm

Don’t get me started with “3.0″ :-)

Reply

13 Claire Flanagan July 9, 2009 at 10:24 pm

Thank you for the laugh out loud ending to my night! :)

Reply

14 Poul Hebsgaard July 9, 2009 at 8:20 pm

Gil, I will have a post tomorrow trying to explain and defend why “corporate silos” is a good thing and the right nurture of their “silo culture” is an absolute necessity for the success of Enterprise 2.0. I am coming at this from a different angle than most, having been one of the founders of a software company that since 1994 have installed 100,000+ seats of project accounting software at consulting firms, mostly from the creative world. To me Enterprise 2.0 is evolution and not revolution although the changes will accelerate. INTEGRATION (with legacy systems) will be the key word!

Reply

15 Susan Scrupski July 9, 2009 at 8:05 pm

Hilarious!

Reply

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