Comments on: Astroturfing or Supporting your Company? http://www.gilyehuda.com/2009/09/25/astroturfing-or-supporting-your-company/ Your path to success Mon, 12 Jul 2010 20:53:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mark Tamis http://www.gilyehuda.com/2009/09/25/astroturfing-or-supporting-your-company/comment-page-1/#comment-2753 Mark Tamis Fri, 09 Oct 2009 11:10:53 +0000 http://www.gilyehuda.com/?p=790#comment-2753 Hi Gil, I had dinner with Bertrand Duperrin (@bduperrin, one of France's few thought leaders on E2.0) two days ago and we had a very good discussion regarding motivation that would be interesting in the light of Social CRM. The main question that came up was "why should an employee you spend time collaborating with others outside of their department/group/unit when they have a dayjob to do?". The answer to this would be to make it part of the job description, and part of the Manager's com plan. Rather than have a Manager take on 100% of an employee's salary in his department's budget, let him take for example 70%, and have the other part financed by another department or even corporate budget so that it becomes ingrained that the employee's time is used for shared, collaborative activities. Both the employee and the Manager now have motivators to work with others. If there is not such a fundamental change and a formalisation, there is a risk that collaboration gets swept under the rug and people soon get back to concentrating meeting the objectives of their current job description. Hi Gil,

I had dinner with Bertrand Duperrin (@bduperrin, one of France’s few thought leaders on E2.0) two days ago and we had a very good discussion regarding motivation that would be interesting in the light of Social CRM. The main question that came up was “why should an employee you spend time collaborating with others outside of their department/group/unit when they have a dayjob to do?”.

The answer to this would be to make it part of the job description, and part of the Manager’s com plan. Rather than have a Manager take on 100% of an employee’s salary in his department’s budget, let him take for example 70%, and have the other part financed by another department or even corporate budget so that it becomes ingrained that the employee’s time is used for shared, collaborative activities. Both the employee and the Manager now have motivators to work with others.

If there is not such a fundamental change and a formalisation, there is a risk that collaboration gets swept under the rug and people soon get back to concentrating meeting the objectives of their current job description.

]]> By: Charles Seybold http://www.gilyehuda.com/2009/09/25/astroturfing-or-supporting-your-company/comment-page-1/#comment-2735 Charles Seybold Wed, 30 Sep 2009 00:21:30 +0000 http://www.gilyehuda.com/?p=790#comment-2735 Gotta go with "stupid idea". Here's a crazy idea, instead of wasting time on that why not have your staff spend time with your customers figuring out how to make your product or service better. It does remind me of my other pet peeve, vendor blog spam. I'm truly amazed at the effort some of my competitors put into systematically posing as customers to promote themselves on every bit of blog coverage we get. Usually it's the same vendors and same fake comments; very obvious. As Yoda might say "Clear it is, hiding intentions and corporate identity is a game with only one outcome." Gotta go with “stupid idea”. Here’s a crazy idea, instead of wasting time on that why not have your staff spend time with your customers figuring out how to make your product or service better. It does remind me of my other pet peeve, vendor blog spam. I’m truly amazed at the effort some of my competitors put into systematically posing as customers to promote themselves on every bit of blog coverage we get. Usually it’s the same vendors and same fake comments; very obvious.

As Yoda might say “Clear it is, hiding intentions and corporate identity is a game with only one outcome.”

]]> By: Gil Yehuda http://www.gilyehuda.com/2009/09/25/astroturfing-or-supporting-your-company/comment-page-1/#comment-2727 Gil Yehuda Sun, 27 Sep 2009 18:27:05 +0000 http://www.gilyehuda.com/?p=790#comment-2727 Excellent points. Had they been developing internal communities first, this whole thing would feel more natural to them. And they would know how to represent themselves with authenticity. Thanks for sharing about the support community - it's interesting and it makes sense that employees are very engaged! There's nothing wrong, and everything right, with that. Excellent points. Had they been developing internal communities first, this whole thing would feel more natural to them. And they would know how to represent themselves with authenticity. Thanks for sharing about the support community – it’s interesting and it makes sense that employees are very engaged! There’s nothing wrong, and everything right, with that.

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