Hmm – sounds like a winning formula for you or anyone in 2010, and also the very essence of what E2.0 is supposed to force to the surface in the process … so as far as I’m concerned, pretty consistent with all your core messaging/values that I’ve read so far, Gil.

There – you closed me!

Interesting article for me also because I sometimes have to do those “vendor demos” (via WebEx alot) as a partner of Atlassian, even though our core business is professional services.

Now I’ll always ask before I start: “Is Gil Yehuda in the audience? Just checking!”. If so, please say hi!

Seriously, I can FULLY relate to your value for the customer – E2.0, the whole journey, and many many technologies, products, options, features, adoption paths, strategies, etc. is simply overwhelming for many (most really) who are not entrenched in it daily.

And I have to say I always feel a little awkward from the opposite perspective. I’m providing a demo and touting the values, and I can get really excited and passionate about it which may seeming very biased since I really believe in the products I back in our solutions.

But then when you are so passionate, does that make it less true, or seemingly less true to the customer?

(answer = no, as you prove in your passion of your blog content as well )

Wishing you a most excellent New Years and 2010, and certainly trump on 2009! Very inspirational blog!