Comments on: Trust transfer in the socially mediated channel. http://www.gilyehuda.com/2010/01/13/trust-transfer/ Your path to success Mon, 12 Jul 2010 20:53:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tweets that mention Trust transfer in the socially mediated channel. | Gil Yehuda's Enterprise 2.0 Blog -- Topsy.com http://www.gilyehuda.com/2010/01/13/trust-transfer/comment-page-1/#comment-3585 Tweets that mention Trust transfer in the socially mediated channel. | Gil Yehuda's Enterprise 2.0 Blog -- Topsy.com Fri, 15 Jan 2010 02:43:50 +0000 http://www.gilyehuda.com/?p=990#comment-3585 [...] This post was mentioned on Twitter by Gil Yehuda, Gil Yehuda, Gil Yehuda, Dora Smith, Tod Famous and others. Tod Famous said: RT @gyehuda: New Blog post: Trust transfer in the socially mediated channel http://bit.ly/6blXTw #e20 #sm comments invited! [...] [...] This post was mentioned on Twitter by Gil Yehuda, Gil Yehuda, Gil Yehuda, Dora Smith, Tod Famous and others. Tod Famous said: RT @gyehuda: New Blog post: Trust transfer in the socially mediated channel http://bit.ly/6blXTw #e20 #sm comments invited! [...]

]]> By: Gil Yehuda http://www.gilyehuda.com/2010/01/13/trust-transfer/comment-page-1/#comment-3584 Gil Yehuda Thu, 14 Jan 2010 19:34:04 +0000 http://www.gilyehuda.com/?p=990#comment-3584 Just saw this post <a href="http://www.mfauscette.com/software_technology_partn/2009/12/guest-post-challenges-for-workplace-collaboration-in-an-individualist-culture.html" rel="nofollow"> challenges for workplace collaboration </a>. A very relevant message from Caroline Dangson (analyst at IDC) "employees will participate on internal social media channels if there is a culture of trust." She's right. Just saw this post challenges for workplace collaboration . A very relevant message from Caroline Dangson (analyst at IDC) “employees will participate on internal social media channels if there is a culture of trust.” She’s right.

]]> By: Gil Yehuda http://www.gilyehuda.com/2010/01/13/trust-transfer/comment-page-1/#comment-3583 Gil Yehuda Thu, 14 Jan 2010 19:02:57 +0000 http://www.gilyehuda.com/?p=990#comment-3583 Yes, Facebook is a cocktail party -- and not one of the Tupperware parties where the host brings out a bunch of products to sell. I recall when <a href="http://www.henryjenkins.org/archives.html" rel="nofollow"> Henry Jenkinks</a>, professor of new media and participation cultures describes Second Life as "Spring Break" -- the place where you can visit and be anything you want with a bit of impunity. Social channels are fun, and in some cases (farmville) an escape. Marketeers see opportunity in the numbers and sheer activity, and some have succeeded to profit. But many are just learning the ropes. To your point though -- many enterprises distrust the social channel itself. This is so odd, because it's one thing to distrust a partner, but distrusting the channel itself really means that you don't understand how to navigate it. I can imagine someone in the 1930s telling his friend that no one will every need a TV -- the box is took big an ugly, the picture is too small, and the movies are much better anyway. :-) Yes, the skeptics are always right in the short term. Look how the social channel has gained relevance over the past three years. Project out three years. I'm afraid that those enterprises who fail to see the changes will be left behind by their competitors. Of course you can't trust everyone -- but distrusting the channel means that you really distrust your ability to navigate it. Thanks for your excellent comment. I think you are right on target and I appreciate how it spurred more thoughts too. Yes, Facebook is a cocktail party — and not one of the Tupperware parties where the host brings out a bunch of products to sell. I recall when Henry Jenkinks, professor of new media and participation cultures describes Second Life as “Spring Break” — the place where you can visit and be anything you want with a bit of impunity. Social channels are fun, and in some cases (farmville) an escape. Marketeers see opportunity in the numbers and sheer activity, and some have succeeded to profit. But many are just learning the ropes.

To your point though — many enterprises distrust the social channel itself. This is so odd, because it’s one thing to distrust a partner, but distrusting the channel itself really means that you don’t understand how to navigate it.

I can imagine someone in the 1930s telling his friend that no one will every need a TV — the box is took big an ugly, the picture is too small, and the movies are much better anyway. :-) Yes, the skeptics are always right in the short term. Look how the social channel has gained relevance over the past three years. Project out three years. I’m afraid that those enterprises who fail to see the changes will be left behind by their competitors. Of course you can’t trust everyone — but distrusting the channel means that you really distrust your ability to navigate it.

Thanks for your excellent comment. I think you are right on target and I appreciate how it spurred more thoughts too.

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