Whilst many companies cannot afford to ignore the power of social media in todays brand building, there are some industries (granted, very few), where socal media offers little benefit.

Becoming more apparent now is the introduction of a social media company policy which lays out the terms and conditions whilst participating on social networks as to not bring your company into disrepute (etc). As head of social media marketing in a previous position of employment for an ecommerce solutions agency, this is something I compiled and put in place. It was effective and anyone working under the company knew where the stood.