Posts tagged as:

brand


I finished reading Empowered last week and I share the following book review with you.  I posted an edited version of this review on Amazon. I first want to disclose some information which may color my review.   I received the book for free in return for a commitment to the authors to publish a review [...]

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Business and honesty.

by Gil Yehuda on December 21, 2009

in Enterprise 2.0


I certainly hope this is a growing trend.  I’m encouraged to see some more and more examples of companies who are respecting their customers by simply being honest and human with them.  Here are two recent examples that came my way. Domino’s Pizza Turnaround. After 50 years of building a successful pizza business, Domino’s started to [...]

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Astroturfing or Supporting your Company?

by Gil Yehuda on September 25, 2009

in Enterprise 2.0


I ran into an interesting question the other day that I wanted to pose to you.  A client of mine will soon announce a white-label social network site for people to join and share ideas about the industry in which this company sells its services.  Nothing new here, these kind of affiliate communities are sprouting [...]

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Building brands by association.

by Gil Yehuda on September 1, 2009

in Personal Branding


Last week I presented at a workshop on personal branding for job seekers with two of the best-in-the-business folks I know:  Dan Schawbel, who is probably the most well known personal branding guy these days, and Sheryl Victor Levy, who is not as famous as Dan – but brings many years of deep experience in [...]

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Personal Online Branding Workshops.

by Gil Yehuda on August 26, 2009

in Personal Branding


I wanted to let you know about my participation in a workshop summit tomorrow in downtown Boston.  Dan Schawbel personal branding expert and author of the bestselling book Me 2.0, along with Sheryl Victor Levy, owner of Savvy Strategy, and I will be presenting a seminar on Personal Branding for Job Seekers.  The event is titled “Discover your Brand” [...]

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Authenticity and Ice Cream.

by Gil Yehuda on August 25, 2009

in Personal Branding


Here’s a quick thank you to Ben & Jerry’s, Edelman, and one of the most adorable podcasters out there — Emily of Emily Explains It. Emily posted her review of a new Ben & Jerry’s Ice Cream product. The first 30 people to add a one word comment were awarded a coupon for an ice cream sundae. [...]

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Post #e2conf thoughts – installment 2.

by Gil Yehuda on June 28, 2009

in Enterprise 2.0


In this installment I’m going to discuss community management.  I think it touches upon one of the most important elements of Enterprise 2.0 – the social human. I attended Connie Bensen’s workshop on community management. You can find workshop tweets via Twitter Search in case you want to see what attendees said during the workshop.  You can [...]

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