Posts tagged as:

marketing

Can your Broker be your Facebook Friend?

by Gil Yehuda on January 28, 2010

in Enterprise 2.0


Having spent many years in a financial services company, I understand the culture of a highly regulated industry.  We in the US regulate many industries — it is a reflection of our values.  We regulate air travel because we want to fly safely.  We regulate pharmaceuticals because we want our medicines to be safe.  Safety is a high [...]

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My friend Stewart Hirsch blogs at TrustedAdvisor.com.  If you don’t already read this blog, I think you should.  Charlie and team are experts in the topic of trust.  It may seem abstract, but after you read The Trusted Advisor and their blog, you’ll understand there is an art and science behind trust and business.  It’s not gimmicky. [...]

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Building my business on positive attitude.

by Gil Yehuda on December 28, 2009

in Enterprise 2.0


2009 was a very challenging year for me and just about everyone I know.  I’m looking forward to better times ahead.  I’m an optimist.  I believe a positive attitude helps people endure. A strong support network of family and friends can be a lifesaver too. And if you had the foresight to plan ahead for [...]

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Odd Couple: Trust and Social Media.

by Gil Yehuda on October 30, 2009

in Enterprise 2.0


Last week I attended a fascinating event in Manhattan called “The Trust Summit Breakfast”.  It featured two pairs of authors who collaborated on two business books on the topic of Trust.  Specifically: Charles H Green and David Maister, co-authors of The Trusted Advisor (with Rob Galford). And Chris Brogan and Julien Smith, co-authors of Trust Agents.  Both are considered must-read books.  I [...]

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Astroturfing or Supporting your Company?

by Gil Yehuda on September 25, 2009

in Enterprise 2.0


I ran into an interesting question the other day that I wanted to pose to you.  A company I know will soon announce a white-label social network site for people to join and share ideas about the industry in which this company sells its services.  Nothing new here, these kind of affiliate communities are sprouting [...]

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